Retailer strategy for 2011? China. Mobile.
After a couple of quiet year’s NRF was buzzing again last week as the cream of the world’s retailers (and their suppliers) were shoe-horned into New York’s most dilapidated convention centre for three...
View ArticleDesign for mobile ecommerce
Everyone’s saying it: 2011 is the year that mobile web use will really hit the mainstream . Already there are 7.1 million1 people in the UK using the internet whilst on the go and more than 20%2 of...
View ArticleBritish business targets international gold
While the main event took place at Stratford, Her Majesty’s Government was hard at work at Lancaster House selling the UK to the world during The British Business Embassy’s Global Investment Conference...
View ArticleWhy IT should report to Marketing
A retailer’s marketing department arranges promotional shoots, designs window displays and produces creative brand-focussed literature. So aren’t they a team of creative, flowery types who really don’t...
View ArticleSaaS and ERP: indestructible force meets immovable object
It has always been one of the unsolved mysteries of the universe, something that our minds can’t grasp, the intellectual challenge that relates to the question: “What would happen if the indestructible...
View ArticleSquaring the circle: where next for retail?
Omnichannel is the word of the moment. But what does it actually mean? For us, it’s about delivering a consistent brand experience across every single customer touchpoint. And that means making it...
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